Campaign Winners

Non-Profit Strategies That Make It To The Top

Every year the public relations’ industry has a chance to celebrate some of the best non-profit public relations campaigns around. PR News' 2018 Nonprofit Awards will be announced this month and they’ve got quite a list of finalists.

The event takes place at the National Press Club in Washington, D.C. and will highlight some pretty important causes, such as hurricane relief and hunger prevention in a range of categories from shoe string public relations to crisis management to natural disaster communications.

Here's a look at one of the non-profits being considered:

The Greater Boston Food Bank shined a light on the reality of food insecurity during September’s Hunger Action Month. The goal of this New England hunger-relief organization is to raise awareness and funds by galvanizing people to take action to end hunger.

The campaign included an interactive social media campaign. In partnership with Feeding America®, their month-long online outreach asked participants to describe what they can’t do on an empty stomach (“On an empty stomach, I can’t__________”). Followers then posted photos with hashtags such as #HungerActionMonth and #EndHungerHere.

They also scheduled other activities throughout the month, including FEDERAL CALL-IN DAY AGAINST HUNGER in which supporters called their congressional representatives and urged them to strengthen federal anti-hunger programs.

Other Finalists

  • Don't Lose Sight of Children: Saving Pediatric Health Care and the Affordable Care Act - Children's Hospital Los Angeles
  • Meet Me at the Park Earth Month Campaign - National Recreation and Park Association  
  • goDigital - DC Public Library
  • Fund It, Fix It, Make It Fair: The Campaign to Improve Public Transit and Defend Transportation Workers’ Rights in the DC Metro Area - The TASC Group
  • Latino Education and Economic Progress: Running Faster but Falling Behind Video - Georgetown University Center on Education and the Workforce
  • Hurricane Harvey Response: How Children’s Health Responded to One of the Largest Disasters in Texas History 
Congratulations to them and the many more finalists for their creative approaches to sharing their news and engaging their audiences! This is what makes them all winners. To learn more about the awards and the finalists, click here.   


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