Blogs are the ideal place to express yourself so that others know who you are what you think. So, go ahead and start posting your thoughts and feelings, right?
Wrong. It is important to be able to refer to your expertise and experience – even your services and products - because that is the basis for your position on or about anything. But there is a very fine line between that and self-promotion.Most readers want something more. Will your blog (you) be beneficial to them as well as others? They want your perspective, yes, but they want it served to them in small pieces. Remember, they have perspectives of their own.
Here are some suggested blog tips:
- Write about industry trends and pioneers.
- Provide useful industry resources.
- Share industry-related humor. We all love to laugh.