Basic Public Relations Skills

Required  Skills

Just what basic public relation skills do specialists need to do a good job for their clients?

The basics include, well, basic communication skills. Compelling and concise press release, news bulletins, social media content, and articles are all essential. Communications experts also need to manage time because time is what moves media. The ‘when’ of deadlines is crucial.


What’s a campaign without a creative touch? This is what makes the news you deliver unique. So, think outside the box about ways to capture media attention as well as your audience’s attention long enough to hear what you’ve got to say. 

Add flexibility, self-direction, and reliability with your clients, co-workers and media personnel and you’re off to a good start.

Public Relations Categories

Here’s a partial list of titles associated with public relations.

  • Blogger
  • Brand Communications
  • Business Storytelling
  • Client Relations
  • Drafting Pitches
  • Event Planning
  • Tracking
  • Trends
  • Troubleshooting
  • Generate New Business
  • Media Communications
  • Media Outreach
  • News Releases
  • Promotion
  • Public Information Officer
  • Research
  • Social Media Manager
  • Speech Writing
  • Strategy Development

Related Information:

Negative Words = Moldy Rice

How Powerful Can A Negative Word Be?

These days it’s so easy to think that our words don’t matter. They and the emotions that they express do.

According to an article by Joao Freitas, “The impact of positive and negative emotions might be more impactful than you think—and more persuasive.”

He cited the example of a physical education teacher in Brazil who made the point to students with just two cups of rice, one cup each in a glass jar. She asked them to direct negative comments to one jar. They sputtered judgements and cruel admonishes, such as ‘you are useless’ and ‘you are worthless’.

To the second glass, they offered praise – the kind of praise they would like to receive. “You are special”, “you are smart” freely circulated around the room.

Want to guess what happened to the rice? A few days later, the praise-targeted glass of rice naturally fermented. Not so for the glass of rice. That rice became dark and moldy.

The teacher explained, per the Good News Network that published this story, that positivity mattered. She noted there were two ways to same something: praise or criticism.

That same theory has also been found in other studies. Among the most well-known is the water study of Masara Emoto who captured on film the ‘response’ of frozen water crystals to various emotions. These emotions were contained in spoken words, visual images and styles of music.

 “In all of these experiments,” he wrote on his website, “the result was that we always observed beautiful crystals after giving good words, playing good music, and showing, playing, or offering prayer to water. On the other hand, we observed disfigured crystals in the opposite situation.”

His results and the related images he photographed can be seen in this book “Messages from Water (1999)”.

So maybe we should think again about what we say to others.

To read the complete article, click here

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Whole Self Into Work


What You Bring

to Your Work Matters

GoDaddy’s chief product officer Steven Aldrich recently spoke about being authentic in the workplace. According to a report by Amy Cortese for Small Business Open Forum, Aldrich is constantly figuring out new ways to keep his company’s 6,000 employees, engaged and connected. Here are three of his tips for a fulfilling work life and workplace culture that we believe can help to bring out one’s “whole self.”

13% engaged at work.

Aldrich states the reason for a lack of engagement revolves around if one believes their work is meaningful or not. People tend to quit pursuing their dream job in order to take a job that can support their needs in the moment. This job may or may not excite the employee, and if it doesn’t, there is an inevitable decline in motivation. This can have far-reaching effects on the customers in addition to the company itself. Aldrich urges unmotivated employees to evolve from a lack of purpose and that finding meaning work is a major key to unlocking one’s motivation and happiness.

Steps for better engagement.

It’s important to empower employees. This can help them become better in their work. Whether this means extra funding or the hiring of more staff, it’s important to provide employees with the resources they need to strive. It’s a simple, yet powerful rule: listen and learn. Given useful feedback, it can be possible to fix the mistakes that are being made and still provide unique ideas relevant to the needs of the business.

Mental fatigue.

A helpful approach to being proactive at work is understanding that the long-term mission is a sprint, not a marathon. Set aside some alone-time to refresh. According to Aldrich, that’s like “oxygen that I build into my calendar.” A few other techniques Aldrich uses to combat mental fatigue are: walks, naps, and turning off all computer or phone notifications. This can allow for greater freedom from those continuous stresses and that often translates into a clearer flow of energy.
These tips provide a great starting point. To learn more read the complete article by clicking here.


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