Print Media Options

Different but Effective Print Media Choices

Print continues to be a cornerstone for mass communications. Even in this digital age, it performs like none other. In part because it has a shelf life so the message it contains can be read again and again and again without being buried beneath a plethora of Facebook posts or Twitter tweets.

Historically, the printing press is considered by many to be the most life-altering development in human history. With it, masses can receive the same information (and images) that once were available only to the few.  In fact, some suggest that it launched the expansion of literacy.

According to Tatiana  Schlossberg, “When Johannes Gutenberg invented the printing press in 1440, only about 30 percent of European adults were literate. Gutenberg’s invention flooded Europe with printed material and literacy rates began to rise. In the 17th century education became an emphasized part of urban societies, further catalyzing the spread of literacy. All told, literacy rates in England grew from 30 percent of about 4 million people in 1641 to 47 percent of roughly 4.7 million in 1696.”

Print publications promoted local events, news coverage and entertainment. Tucked into this, of course, are advertisements and other paid promotional messages that, over the years, has helped to keep the lights on for these daily, weekly and monthly efforts.


Along the way, newsletters became popular vehicles for targeted audiences. Think school or non-profit newsletters and you get the idea. These subscriptions based methods of communication, of course, are designed to provide content specifically relevant to the subscribers’ interests.

Banners, flyers and posters are also forms of print media.  Pithy slogans and catchy logos provide a short hand for branding purposes that frees up the remainder of the space for important details, such as date, time, price, and contact for more information.

What most people don’t think about are billboards. While cost prohibits them from changing too frequently and they, like back of the bus cards, require advance scheduling, they reach very large segments of the popular in a relatively short period of time.

Print has evolved and, dependent upon purpose, continues to be a valuable media resource for the right audience.

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Public Speaking Options

Want To Improve

Your Public Speaking Skills?

Got the gift of gab? Lucky you! Most people tell us that public speaking isn’t for them. They get too nervous when all eyes are on them. While it’s true that some people are naturals when it comes to presenting information to a group of people, others are not. But if have a public presence is important to the delivery of your message, your news, then consider finding ways to make the process work for you, not against you.

According to a well-known public speaking consultant, there are things that you can do to make your efforts more effective and less painful.

Useful Guidelines

Marjorie Lee North provided 10 tips through Harvard University’s Extended Education program for Professional Development. Here are two of our favorites:

1. Nervousness Is Normal. Practice and Prepare!
All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.
The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice—a lot. Videotape yourself, or get a friend to critique your performance.

We have found that clients ‘assume’ they are going to forget what they want to say have a greater chance of having that happen. Those who know their information can quickly pick up loose threads and tie up the topic without their audience even noticing a dropped stitch here and there.

7. Don’t Read Unless You Have to. Work from an Outline.
Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

The point of an in-person presentation is to allow for personal contact between you and those you are speaking to. Eyes focused on a piece of paper do not let you make important contact. In fact, it can have an adverse effect because it tells the audience, through body language, that you don’t see them.

With today’s digital feedback tools, you can record yourself to see and hear what you are doing. Once you know what your weak spots are, you can begin the process of shoring them up. So, don’t throw public relations opportunities out of your public relations strategies. You can learn skills you don’t already know, and you can customize your message to fit your style.

To read North’s complete article, click here.

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Time on Your Side

How to Keep Time on  Your Side

This year has really flown by. How was it for you? Did you accomplish what you set out to do? Were you able to navigate obstacles and develop resources that kept client projects on task?

We hope your answer is ‘yes’.

In our experience, having a sense of direction AND an ability to change course when needed are essential skills. And to manage them, you need to be able to manage time estimations in order to meet critical deadlines.

Time Management

How do you prioritize your time? In public relations time shifts on a daily basis. Today's deadlines are not tomorrow's. So, you’ve got to pay attention to what's been done and when at the same time you are tracking what still being available for the unplanned media opportunities.

That means you have to pay special attention to when specific routine tasks should be performed. This includes like social media platform surfs that generate engagement, supervising staff, and developing/pursuing new media landscape portals.

There are times when having to make choices are stressful. Time management is a real challenge in today's multi-tasking world. But how to do it without the stress?

We have found that grouping tasks and goals into blocks can keep things manageable. Look at how you structure your work day. Does time currently slip through your fingers or does it move slowly like honey? Are there better times of the day for decision making or answering emails?

Once you have a sense of time’s rhythm in your campaigns, then you can adjust it to run more efficiently. It’s a bit like a car that needs to be time so that all parts are getting what they need to keep the entire system moving.

Because this takes conscious effort, make note of what time lines work best. You’ll know which do because these are the ones that allow you to provide quality service to your clients and to the media you engage with.

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Freelancer Websites


What’s On Your Website?

The world of freelancers has grown exponentially in recent years. Independent contractors and solopreneurs are rapidly filling in the blanks and the gaps created by the changing business model. Employees are striking out on their own, creating business ventures that suit both their talents and their temperaments.
In California alone, according to, there are more than  235,000 freelancers who provide an array of services from website development to book illustration to database management.
To get attention from prospective clients will take some thought and elbow grease. Clearly knowing what services your audience seeks is not enough. You also need to provide references and an overview of your mission because that is what will help you secure the deal.
Small business strategist Sagan Morrow has put together an easy-to-understand list of dos and don’ts for freelance websites. Here are a few of the 10 suggestions:
Let your potential clients know why they should use your services. Details matter here, so articulate what it is you can bring to the arrangement that will help others succeed. Do not hesitate to reference your experience and education. Include elements of your personality that matter, i.e., hardworking, quick thinker, unconventional ideas, etc.
Be clear about what you don’t do. Otherwise, you may be spending valuable time explaining that you don’t offer such services. For example, you may not work with business to business or book promotion. Let that information be readily and simply available on your website in this way: While we do not provide author services, we do have a list of professional experts, such as editors and illustrators, who may be able to assist you.
Your website can let others know right away why you would be an excellent choice when the content outline what prospective clients can expect when working with you.
For the complete list of suggestions, click here

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October Good News

It’s time for October Good News.

We live in challenging times. Politically, socially and environmentally, we are being given opportunities to decide where we stand on a variety of issues. In many cases, our choices can lead to actions that can shape the future.

Here are some examples of what others all over the world have put time, treasure, and talent into. In each of these cases are people willing to roll up their shirt sleeves and get busy.

We salute them all:

Canadian Jeweler Bridges the Gap

 Tribe of Lambs hand-crafted jewelry products designed and produced with local artisans from India returns every dime earned back to a compassion project that directly impacts the lives of HIV positive Indian children.

Dutch Waste Not Want Not

Instock, an innovative Dutch restaurant has a very specific goal. To bring attention to food waste and to offer an alternative approach to the classic “throwing out” of perfectly edible food. Using unsold food items that meet food safety guidelines, their mobile operation has been very well received.

Hijab Beauty

New York’s Le'Jemalik is all about beauty. Its goal is to provide a salon for Muslim women who wear hijabs to get haircuts, henna tattoos, and more while maintaining privacy. Islamic law states that these women are not allowed to show their hair to any man outside of family members.

Showers on Wheels

California’s Lava Mae brings mobile water and sanitation buses to homeless people so they can bathe and clean themselves.  Cleanliness supports dignity and dignity supports hope and opportunity.

Pop-up Shopping

The Street Store project can and does happen anywhere in the world. With origins in Cape Town it is an ‘on the spot, in the moment’ store where the homeless shop for free. The clothing is donated by local residents for their local homeless community and provides all parties to get to know one another. 

Just think, this is only the first week of the month and we've already learned about these October Good News opportunities. Imagine what the rest of the month might be like!

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