Our client J. Dietrich Stroeh has authored several books on the topic of family caregiving.  Here are the details about his newly released e-book.

J. Dietrich Stroeh’s life came apart after learning that his wife had pancreatic cancer. The Stage Four diagnosis took him on the roller coaster ride of his life. Overnight, this successful businessman became a caregiver powerless over the course of his wife’s illness. During the three months they had together following her diagnosis, he had to face internal weaknesses and external obstacles in order to take care of her and, when the time came, lovingly let her go.

He shares 6 resources he recently discovered in his third ebook, Caregiver Resources: 6 Legal & Financial Resources.  Topics in this free 8 page manual include new guardianship laws, potential tax relief, and how to avoid internet scams. Each of these previously published articles are designed to give family caregivers much-need information.

Stroeh is also author of Three Months: A Caregiving Journey from Heartbreak to Healing. Now available in paper and as a Kindle ebook, these books explore his personal journey as a man who decided to be his wife’s primary caregiver. They also provide easy to read care-giving tips and useful resources that Stroeh picked up along the way. Advocating for a loved one, caring for one’s self, being part of the medical team, and handling grief are only a few of the topics that are addressed simply in this first-person story.

An engineer by trade, J. Dietrich “Diet” Stroeh has headed up projects great and small, and managed the Marin Municipal Water District in the midst of one of the worst droughts on record. That experience was the basis for his first book, The Man Who Made it Rain, co-written with Michael McCarthy.

His other free ebooks include: Being A Caregiver Isn't Magic: It's An Art  and 13 Tips for Caregivers. All ebooks are available for free download. 

Tourism PR Takes Literary slant

This strategy includes books.  

We like it.

Every now and then we learn about a public relations campaign that really raises the bar. These strategies are both unexpected and interactive. What they do, they do well: they show don’t tell.

This Visit Seattle tiny library project is the perfect example.

In a drive to promote tourism, Visit Seattle has put up free mini-libraries in major cities across the country, including Boston, Austin and Chicago. The books, of course, are Seattle-themed.

According to Chrsitine Birkner of Adweek, the Pacific Northwest’s Seattle is reaching out across the country to celebrate it city's literary history. This effort is modeled upon the “Little Free Library” national "take a book, return a book" free book exchange program. These tiny libraries, some of which are not much bigger than a bird house, are placed in select locations.

The original idea behind these tiny libraries was to provide free book exchanges where people could take away or place a book on the bookshelf for others to read. Today, some 40,000 Little Free Library book exchanges strong around the world, there are estimates that more than one million books are being shared annually. And, along the way it builds community.

In public relations, we know that timing can be everything. Visit Seattle has not wasted a second getting the word out. Their promotional launch coincides with September as National Literacy Month. Many of the books focus upon travel guides and fiction books that are either set in the area and/or written by Seattle authors.

We think it’s a pretty clever, fun idea that we expect will take hold. Readers and book lovers alike are asked to post photos of themselves with the books and to use the hashtag “SeattleStory.

As an added bonus, the book shelves will be re-stocked and there will never be overdue fines!

To read the complete article, click here. 
Related Information:

Special Theatre Publicist

Public relations specialists are asked to promote a variety of products, services, and events. While they bring experience and expertise to their tasks, some of them stand out more than others because of the zeal and creativity with which they do their work.

One such example is Kim Taylor, an award winning publicist for Sonoma State University Department of Theatre Arts & Dance as well as other production companies.

Taylor is a colleague. In full disclosure we became friends while working at the Marin Independent Journal newspaper (Gannett owned) oh so many years ago.

In time we respectively left the news room to go onto become public relations entrepreneurs and, along the way, made it a point to keep our friendship alive.

On occasion we’ve given each other valuable feedback. We’ve laughed at ourselves and each other, and have also encouraged one another to keep up the good work we both do.

Kim’s specialty is theatre and she is very, very good at bringing media attention to a variety of San Francisco Bay Area stages.

We want to share with you here an event she is currently promoting.

Sonoma State University's Dept. of Theatre Arts & Dance
announces its 2016 to 2017 season

Featuring a swing back to the 1940s, magical holiday play,
Mozart's operatic masterpiece, dance performances and new play festival

ROHNERT PARK, CA. - Sonoma State University's Department of Theatre Arts & Dance announces its 2016 to 2017 performance season, showcasing the emerging talents of SSU students studying theater arts, dance and music. The season features four main stage productions and two presentations at Ives Hall appealing to the student body and the community.

The performance season kicks off with a play with 1940s era music, "Waiting for the Parade," a lively play featuring 1940s era music following five Calgary women coping with civilian life during World War II.

The season continues with an all age’s holiday tale, "The Bluebird," followed by Mozart's "The Magic Flute," directed by Lynne Morrow and Amanda McTique, co-produced with SSU's Dept. of Music. SSU's Dept. of Theatre Arts & Dance also presents two contemporary dance concerts and a festival of short plays written and performed by students.

Tickets are $5 to $17. Sonoma State University students receive two free tickets to every show with a valid student ID. Tickets are $10 non-SSU students and seniors; $15 Sonoma State University Faculty, Staff and Alumni; and $17 general admission. On special "Friends and Family Nights," all tickets are $5 with free admission for SSU Faculty, Staff and Alumni. Three free 10 a.m. matinees are offered to visiting K through 12 student groups.

Sonoma State University is located at 1801 E. Cotati Ave., Rohnert Park, CA 94928. $5 parking fee. For tickets or more information call the box office at 707-664-4246 or visit the website at www.sonoma.edu/tix

Sonoma State University Dept. of Theatre Arts & Dance 2016 to 2017 Season features the following productions:

"Waiting for the Parade"
By John Murrell  Directed by Danielle Cain
Oct. 13 to Oct. 23, 2016 - Studio 76 / Ives Hall
7:30 p.m. Thursday, Oct. 13, Saturday, Oct. 15, Thursday, Oct. 20, Friday, Oct. 21 and Saturday, Oct. 22;
2 p.m. Friday, Oct. 14, Sunday, Oct. 16 and Sunday, Oct. 23

Set in Calgary during World War II, five women gather to work for the war effort while men they love are away. The women discover their own battles as they respond to civilian life during the war. Music from 1940's underscore this play which highlights dynamics and tensions as it reflects the paradox of war. "Waiting for the Parade" demonstrates how perseverance and character is revealed under the pressure of extraordinary circumstances.

"Heart & Soul" Fall Dance Concert
Featuring original student choreography  Directed by Christine Cali
Nov. 3 to Nov. 6, 2016 - Evert B. Person Theatre
7:30 p.m. Thursday, Nov. 3 and Friday, Nov. 4; 2 p.m. Saturday, Nov. 5 and Sunday, Nov. 6; and 6:30 p.m. Sunday, Nov. 6 and Saturday, Nov. 5

Fearless, new and cutting edge, Sonoma State's talented dance artists perform “Heart" and “Soul,”  two powerful and explosive main stage dance concerts presented at separate performances. Full of raw energy, movement and emotion, Fall Dance Concert features student-inspired, original choreography including hip-hop, jazz, lyrical, contemporary and ballet pieces. Also highly produced with SSU theatre tech students' lighting and set designs, every piece embodies a culmination of effort and collaborative spirit guaranteed to entertain and keep audiences on the edge of their seat.

"The Bluebird"
By Maurice Maeterlinck  Adapted by Alison Farina  Directed by Judy Navas
Dec. 1 to Dec. 10, 2016 - Evert B. Person Theatre

10 a.m. Thursday, Dec. 1 and Wednesday, Dec. 7; 7:30 p.m. Friday, Dec. 2, Saturday, Dec. 3, Thursday, Dec. 8, Friday, Dec. 9 and Saturday, Dec. 10; and 2 p.m. Sunday, Dec. 4

An enchanting fairy-tale, "The Bluebird" is about a child's Christmas wish to find the "Bluebird of Happiness." The child's fantastic journey spans Lands of Memory, Palaces of Night and Luxury and the Kingdom of the Future and encounters adventures, friends, enemies and perhaps the secret of true happiness. "The Bluebird" is an all ages show that provides a unique and meaningful message for the holiday season.

"The Magic Flute"
Music by Wolfgang Amadeus Mozart Libretto by Emanuel Schikaneder
Direction by Lynne Moore / Stage direction by Amanda McTigue
Co-produced by the SSU Depts. of Music and Theatre Arts & Dance
Feb. 23 to March 5, 2017 - Evert B. Person Theatre
7:30 p.m. Thursday, Feb. 23, Friday, Feb. 24, Saturday, Feb. 25, Thursday, March 2, Friday, March 3 and Saturday, March 4; 2 p.m. Sunday, Feb. 26; 5 p.m. Sunday, March 5; and 10 a.m. Wednesday, March 1

A noble prince sets out to rescue a beautiful princess and ensure the triumph of truth and justice in this musical fantasy adventure where good battles forces of evil. Mozart's final opera is beloved for its blend of fantastical storytelling, appealing characters, Shakespearean scope, emotional range and exquisite beauty of its music.

"Spring Dance Concert 2017"
Global Dance Stamp: U.S. and Asian Contemporary Dance Exchange
Directed by Christine Cali and Jennifer Meek
April 21 to April 29, 2017 - Evert B. Person Theatre

7:30 p.m. Friday, April 21, Saturday, April 22, Thursday, April 27, Friday, April 28 and Saturday, April 29; and 2 p.m. Sunday, April 23
Electric and inspiring, the "Spring Dance Concert" features powerful, physical choreography in new works, presented by Christine Cali and acclaimed guest artists.

Electric and inspiring, the "Spring Dance Concert" features powerful, physical choreography in new works, presented by Christine Cali and acclaimed guest artists. Each piece is carefully crafted to convey a message, insight or shared experience using movement, light and music.

"Power Lines: A New Play Festival with Hard Hats"
Written by Sonoma State University students  Festival director Scott Horstein
May 4 to May 13, 2017 - Ives Hall 119 / Ives Hall
7:30 p.m. Thursday, May 4, Friday, May 5, Saturday, May 6, Thursday, May 11, Friday, May 12, and Saturday, May 13 

A festival of new plays written, directed and designed by Sonoma State University students.