What’s On Your Website?
The world of freelancers has grown exponentially in recent years. Independent contractors and solopreneurs are rapidly filling in the blanks and the gaps created by the changing business model. Employees are striking out on their own, creating business ventures that suit both their talents and their temperaments.
In California alone, according to GURU.com, there are more than 235,000 freelancers who provide an array of services from website development to book illustration to database management.
To get attention from prospective clients will take some thought and elbow grease. Clearly knowing what services your audience seeks is not enough. You also need to provide references and an overview of your mission because that is what will help you secure the deal.
Small business strategist Sagan Morrow has put together an easy-to-understand list of dos and don’ts for freelance websites. Here are a few of the 10 suggestions:
Let your potential clients know why they should use your services. Details matter here, so articulate what it is you can bring to the arrangement that will help others succeed. Do not hesitate to reference your experience and education. Include elements of your personality that matter, i.e., hardworking, quick thinker, unconventional ideas, etc.
Be clear about what you don’t do. Otherwise, you may be spending valuable time explaining that you don’t offer such services. For example, you may not work with business to business or book promotion. Let that information be readily and simply available on your website in this way: While we do not provide author services, we do have a list of professional experts, such as editors and illustrators, who may be able to assist you.
Your website can let others know right away why you would be an excellent choice when the content outline what prospective clients can expect when working with you.
For the complete list of suggestions, click here.