What's the Shape of Your Media Attention Curve?
We posted this blog a while ago and have decided to
repost it again because the information it offers is timeless.
In the sharply focused social media is it really
important to know your media attention curve? Who are your fans – those loyal
followers who keep coming back to you for information? It's good to know who
they are and it's equally as important to know who the buzz hunters are. These
are the ones on the lookout for the next news items. They will be the ones to
expand FOR YOU the circle of you and your client's influence.
Entrepreneur and author Seth Godin has a lot to say on the subject. He
writes, "What's extraordinary about the media attention curve is that
each group brings its own truth, its own lens to see what's going on. The fan
sees the world one way, the buzz hunter very differently."
We all know that when it comes to public relations, perception
is everything. How to position your information so that can be well-received by
fans and buzz hunters alike is critical. It requires an ability to communicate
with all of the players. Relating to them in a meaningful way is what public
relations is all about.
To learn more you can download our Kindle Ebook Are You Ready To
Generate the Media Visibility You Want?
You can also get a free
media visibility report when you subscribe to our free monthly e-newsletter. To
learn more click here.
To read Godin’s complete article, click here. .
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