Make Sure Your Headline Has Relevant KeywordsKeywords are important from an SEO standpoint. You want to make sure that your headline contains keywords that are relevant to the post. Now, this doesn’t mean that you stuff your headlines with keywords.
Make Sure Your Headline Is An Appropriate LengthThe length of your headline is a key factor in determining whether or not anyone will pay attention to your press release. If you make your headline too long, people will ignore your press release, because they just don’t want to sit down and read all of that. Journalists are usually on a tight schedule. They will deduce that if a headline is long and cumbersome, the sentences in the press release.
Make Sure Your Headline Is Not MisleadingYou want to make sure that you actually deliver on what you say in your headline. Don’t create a headline that is completely different from the press release you have written. This will hurt your credibility. You will not attract people that are interested in what you have to offer if your headline doesn’t match your press release.
You have put a lot of work into creating an excellent press release. Don’t let this work be in vain. Take the time to create a compelling headline so your press release actually gets read.