Need Email Openers?
How many of your emails get read?
Studies show that many emails remain unopened because their subject lines are not engaging enough.
In today’s world where most people only want to spend a nanosecond on emails, an email’s topic is like a ‘first glance’. If people like what they may choose to open the email and read more.
So be careful, thoughtful and truthful when selecting those words or phrases.
What Not To Do
Business expert Barry Moltz recently put together a list of 10 email titles to never use. Here are our four favorite ones:
- (Your Company) Weekly Newsletter. Yuck! No one wants to read another long and boring newsletter. Instead use: Pick one particular topic from the newsletter and ask a thought provoking question around it that shows the company’s expertise.
- URGENT! This is too much like the boy that cried wolf and unless it’s really pertinent and urgent, it will get deleted every time. Instead use: “Response needed by (date).”
- Grammatical Errors. There is nothing that signals poor business and a lack of professionalism than grammar mistakes. Instead use: Spell check and reread each email out loud before sending.
Click here to read Moltz’s list.