3 Crazy Public Relations Campaigns
To truly generate results and expand your businesses
reach sometimes you need to think outside the box. Focusing on bigger concepts,
outreach and relationship-building techniques are just a few pieces of a
successful public relations campaign puzzle. Here are three examples of
completely outrageous public relations strategies we found on Stratabeat that worked really well.
150 Yellow Sheep for the Tour de France
While an estimated
77% of United Kingdom shoppers watched this year’s Tour de France, it was the
sheep who stole the show! During the first stage of the race, 150 dyed yellow
sheep dotted the landscape. Although yellow was chosen to honor the color of
the jersey worn by the race’s leader, the presence of the sheep quickly evolved
into a social media frenzy. On a humorous note, no animals were harmed during
the entirety of the campaign. The wool was later made into sweaters that were
given to families in need.
Tinder’s “Adopt a Dog” Campaign
Tinder is one of
the hottest dating applications out right now. Records suggests that it has an
estimated 10 million+ active daily users. According to the American Society for
the Prevention of Cruelty to Animals (ASPCA), more than 2,500 matched have been
made through “Adopt a Dog.” Engaging the
public allowed them to help provide furry friends with a safe home. It also
decreased the number of animals that are sent to animal shelters.
Intuit’s Small Business Big Game
Competition
The developer of
QuickBooks, Intuit, recently struck gold for itself and an up-and-coming
company through its Small Business Big Game Competition. The winner of this
competition was GoldieBlox, a small company that produced award-winning
construction toys for girls. The prize was a $4 million ad during the Super
Bowl that aired before a viewing audience that exceeded 100 million people.
This campaign empowered both Intuit and the younger business that shared its
unique story. The community engagement included letting the public decide which
small company would be the winner.
There are more
successful and maybe even crazier public relations campaigns out there. To read
about a few more click here. https://stratabeat.com/5-crazy-brilliant-pr-campaigns/
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