Basic Public Relations Skills

Required  Skills

Just what basic public relation skills do specialists need to do a good job for their clients?

The basics include, well, basic communication skills. Compelling and concise press release, news bulletins, social media content, and articles are all essential. Communications experts also need to manage time because time is what moves media. The ‘when’ of deadlines is crucial.


What’s a campaign without a creative touch? This is what makes the news you deliver unique. So, think outside the box about ways to capture media attention as well as your audience’s attention long enough to hear what you’ve got to say. 

Add flexibility, self-direction, and reliability with your clients, co-workers and media personnel and you’re off to a good start.

Public Relations Categories

Here’s a partial list of titles associated with public relations.

  • Blogger
  • Brand Communications
  • Business Storytelling
  • Client Relations
  • Drafting Pitches
  • Event Planning
  • Tracking
  • Trends
  • Troubleshooting
  • Generate New Business
  • Media Communications
  • Media Outreach
  • News Releases
  • Promotion
  • Public Information Officer
  • Research
  • Social Media Manager
  • Speech Writing
  • Strategy Development

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