PR Dust Bunnies?
Social Media Spring Cleaning is still in the air. It’s time
to get rid of the outdated campaign tools (headlines, website links, etc.) and
give your public relations projects a clean slate. I recently read a CyberAlert
report that offered some great suggestions about how and why to get rid of
those PR dust bunnies. Here are a few:
·
Overly promotional posts. Social media is a place to create
discussion. If you’re too promotional, you drive away potential customers and
hurt relationships with current ones. Make sure you post in a way that
encourages two-way onversations.
·
Out-of-date social media profiles. Construct a posting
schedule that you’re able to maintain so your followers can expect consistent,
high-quality content. Utilize tools like Hootsuite and Buffer to schedule posts
during times you’re not available, and recycle compelling evergreen content
when needed
The blog also encourages creating an ongoing cleaning
schedule. We agree. A few hours here and there can make a world of difference.
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