Ezines as Public Relations ToolEzine-online magazine owners are always looking for content. Especially high quality content that in turn provides you with opportunities to reach your target market. This win-win situation does require a strategy. So here are two things to keep in mind when getting ready to submit your article.
Be RelevantEzine owners are picky about what they will publish. It took them a long time to build up their email list. They don't want to risk alienating their loyal subscribers by providing content that isn't relevant. Take time to find out if the ezine you want to pitch to is appropriate for your product or service. For example you wouldn’t provide an article about baking to an ezine that focuses on book publishing.
Be Useful and Helpful
Your content should offer information that would help ezine subscribers. This could be a discount that you offer at the article’s conclusion or link to a free ebook, etc.
A word of caution: Avoid being overly promotional. You want readers to want to visit your website to find out more about you as a valuable resource.
Getting published in an ezine can be an effective way to reach potential customers. Proofread your article before you submit it and then proof read it again.
Make the opportunity a win-win for both you and the ezine publisher. That can be done with on-topic, well-written material.
To get you started, here is a list of Top 20 Ezine Directories and suggestions about how to use SEO in your article (and press releases).