Blog Word Count
Blogs are a way to deliver
your news to others via cyberspace. These readers are looking for concise and
useful information in as few words as possible. So plan on presenting your
event listing, new service, aha moment, success, etc. in about 300 words (more
or less).
The most important thing to
remember is that you are writing about something that others want to read. This
means you will need to know what makes your news compelling. What is the
‘heartbeat’ of your message? That’s what people will respond to time and time
again.
Don’t have enough words? Get
creative. Provide links to valuable information that is related to the blog
topic. For example, I wrote a blog about press release SEO and included links
to several press release distribution sites.
Have fun, too. Are there some
wacky, fun videos on the topic? Include them because we all love a good laugh.
Be care, though to avoid
fluff content that just fills space. People glaze right over that while making
note to themselves about the blog not having enough substance.
Simple is best. This is
something I learned as a news journalist and to this day it remains one of the
most important things I have learned about mass communication.
To help readers become repeat
visitors, develop ways to link your blog content to other sources of
information you have to offer. In this way you can keep them apprised of new
blogs, etc.
I offer a free e-newsletter
for guests to subscribe to. With it they get an exclusive bi-monthly free
report as well as bi-weekly bits of PR that are easy to use.
Remember, a blog is not a
book. Happy blogging!
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