Your public relations campaign might benefit from trivia.
Who doesn’t love trivia? Little known facts are fun to learn and can often lead us to greater insights about the history behind a person, place, event, or thing. And, sometimes, the information can be usefully to ‘globablize’ or at least provide a wider and/or deeper context for a particular public relations campaign.
For example, if you are promoting an event in or near Groton, Connecticut it might be possible to tie a specific aspect of your client campaign to this 1954 historical significance of the area, as mentioned below.
We scouted around and found some interesting historical notes that give January a special flavor.January, 1835 - President Andrew Jackson survived the first assassination attempt on a U.S. President. A would-be assassin fired two pistol shots at him. Both pistols misfired.
January, 1848 - The California gold rush began with the accidental discovery of the precious metal during construction of a Sutter's sawmill. Public, national presidential announcements about the find created a national sensation that led to the onrush of "Forty-niners." seeking wealth.
January, 1892 - Ellis Island in New York Harbor opened. More than 20 million immigrants were processed there. It closed in 1954.
January, 1915 - The U.S. Coast Guard was created by an Act of Congress.
January, 1919 - Jackie Robinson, the first African American to play professional baseball was born in Georgia. He played for the Brooklyn Dodgers from 1947 to 1956, was chosen as the National League's most valuable player in 1949 and elected to the Baseball Hall of Fame in 1962.January 1947 - Gangster Al Capone, who once controlled organized crime in Chicago, died in Miami at age 48 from syphilis.
January, 1954 - The USS Nautilus, the world's first nuclear powered submarine, was launched at Groton, Connecticut.
January, 1966 - Robert Clifton Weaver was sworn in as the first African American cabinet member in U.S. history, becoming President Lyndon B. Johnson's Secretary of Housing and Urban Development.
So, when planning your next public relations campaign, look over your shoulder to see if there are historical links or ties to your message. It could make all the difference!
Creative Press Releases