2016 PR Trends and You
Do you know what's around the bend?
Every year starts off with great promise. It’s a chance to
learn how to do something better or finding out what you need to add to your
repertoire of professional skills.
We recently read an article by Gina Dietrich in Ragan’s PR
Daily News that sums up some of the year’s anticipated trends. Interesting to note that some of the trends
are just good, common sense. Here’s a sampling:
Content as Product. Bad
content does more harm than good. So know how to present content that is worth
the reader’s time.
Livestreaming. People want it all: sight AND sound. Think
visuals like short live presentations and you’ve got the idea. This approach is
rapidly gaining steam.
Semantic Search. The accuracy of searching via semantics
enhances your capacity to deliver content to a larger audience based. The idea is
based upon concept rather than exact key words and, according to some public
relations experts, provides greater context as well as a more meaningful
experience for the reader.
If you aren’t sure
about how to implement these trends and others, such as social media metrics, then
think about working with experts who can walk you through the ropes. It’s well
worth the investment because if you’re going to do any of them, you ought to do
them well. Your clients and your audience both deserve that.
Yes, there are more trend predictions for 2016. To read the
entire list that Dietrich has put together, click here.
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