This strategy includes books.
We like it.
Every now and then we learn about a
public relations campaign that really raises the bar. These strategies are both
unexpected and interactive. What they do, they do well: they show don’t tell.
This Visit Seattle tiny library
project is the perfect example.
In a drive to promote tourism, Visit
Seattle has put up free mini-libraries in major cities across the country,
including Boston, Austin and Chicago. The books, of course, are Seattle-themed.
According to Chrsitine Birkner of
Adweek, the Pacific Northwest’s Seattle is reaching out across the country to
celebrate it city's literary history. This effort is modeled upon the “Little
Free Library” national "take a book, return a book" free book exchange
program. These tiny libraries, some of which are not much bigger than a bird
house, are placed in select locations.
The original idea behind these tiny libraries
was to provide free book exchanges where people could take away or place a book
on the bookshelf for others to read. Today, some 40,000 Little Free Library
book exchanges strong around the world, there are estimates that more than one
million books are being shared annually. And, along the way it builds
community.
In public relations, we know that timing
can be everything. Visit Seattle has not wasted a second getting the word out.
Their promotional launch coincides with September as National Literacy Month.
Many of the books focus upon travel guides and fiction books that are either
set in the area and/or written by Seattle authors.
We think it’s a pretty clever, fun
idea that we expect will take hold. Readers and book lovers alike are asked to
post photos of themselves with the books and to use the hashtag “SeattleStory.
As an added bonus, the book shelves
will be re-stocked and there will never be overdue fines!
To read the complete article, click here.
Related Information:
No comments:
Post a Comment