Do you know who your media audience is? We all want to see our clients on CNN or
featured in American Express Business Forum. Our clients want that, too. But
sometimes that's impossible. Our news may not be "THE NEWS" these
major outlets are looking for. The good news is that there are many other media outlets we
can be "talking" to. According to Mickie Kennedy, founder of
eReleases, we ought not to forget the little guys.
He writes: Look, it’s good to dream big. But this is just
unrealistic. If you only concentrate on the big outlets you run the (huge) risk
of never getting picked up. Sure, CNN has a lot more time to cover a news story
as they run 24 hours a day, but they still have limited space. When it comes
down to it, your little business story might not be suited for them.
This is why it’s important to remember the “little guys” when it’s time to promote your new venture. There are a ton of
opportunities you could miss out on otherwise.
He goes on to remind his readers that For every Atlanta
Journal Constitution there is the suburban Marietta Daily Journal or even the
alternative press Creative Loafing magazine. Each has their own readership and
their own unique voice, just like your customers.
This is so true. Especially when you consider that many of
the little guys work are all about local news, local community which can
produce immediate and tangible results. And, sometimes, the big guys do
pick-up the little guys' work.
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