7/23/2013
Every project has a budget of time, treasure and talent. So
when you've got to scale back where do you start?
I recently read an article that suggested that the first
cuts should be in efforts to secure event sponsorships .Hmmm.... not sure I'd
agree with that and here's why:
1)
Local businesses know the value of hyperlocal
visiblity, especially in today's global world. Being linked up with the
appropriate activities and causes can build up a customer base. People are more
likely to buy local/shop local from service and goods providers who are
community team players.
2)
A well-designed sponsorship campaign can provide
opportunities for more than one sponsor. Each would receive exclusive
opportunities that can include news value. Who doesn't want to read about a
community hero or heroine?
That having been said, it is just as important to NOT serve
up watered-down sponsorship alphabet soup (too many sponsors or ineffective pr
platforms). Know what you've got to offer and plan out a smart and cost-effective strategy that is a
win-win for all.
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