September 4, 2013
For
most college students, the thought of joining the “adult world”
is scary. Shoot! It’s still a scary thought for people who have
been in the workforce for over 10 years! As our economy is slowly
bouncing back from the 2008 recession, a greater number of people
shifting from one job to the next in an attempt to stay current with
the needs of modern society. One field that is expected to keep
growing is public relations.
In
a broader sense, it seems like any easy job field - even for those
who can't explain what what they actually do in public relations.
However, there are career-specific qualities that one must have to
succeed in the public relations field. The PR Daily listed “14
essentials for PR newbies” and we’ve picked 3 that we think are
extremely important:
Network.
As a “newbie” it’s vital to your career that you do most of the
work yourself. This includes gathering your own clients, and getting
to know people who could essentially help you with connections in the
future. When people know who you are, and know that your work is
valuable, your success will rise at a much greater speed than that of
someone who sits back and performs the tasks given to them.
Look
for a career, not a job. When you’re looking for a career, you are
far more passionate about your work then if you are simply doing a
job. Those who care about their work, will put more time and effort
into their tasks and will become more successful than those who are
producing work with no personal value.
Know
your clients. Study and know your clients (from personal attributes
to the industry that their business resides in). When you understand
how your clients work and who they’re working against, you can
better promote them and/or their product to the public. This will
increase sales, make them happier, and ultimately make you happier.
There
are many other important attributes that one must have to be a public
relations specialist. At Karen Pierce Gonzalez Public Relations, our
work environment includes opportunities for PR “newbies” to
develop theirs skills.
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