People Want PR

 What People Want
 From Public Relations

There’s still time to adjust to the rapid changes of the multimedia world. The best way to do that is to understand how your audience responds to those changes. Does it change their behavior and, if so, how?
The Holmes Report website recently ran a very informative article on the topic written by Arun Sudhaman.  PR Trends Forecast looks at consumer marketing shifts and outlines five trends that could change the face of your public relations campaign.
Here are three of them that stood out to us:
Seamless experiences: Notions of convenience from taxi rides (Uber) to groceries (Instacart) and more suggest that transactions can be both swift and simple – even with the plethora (almost head-spinning volume) of choices that can be made. 
This had generated a more global mindset in which many service providers have a chance to claim your business and will do so with bundled options.
Go local:  Location, location, location. It’s a concept that oozes ‘sustainability’ and fits right into the ‘neighborhood’ your audience seeks. The implication, of course, is that the service/product/experience is personalized and, therefore, customized.

Self expression:
Last year’s ‘year of the selfie’ has evolved into this year’s self-expression. New mobile applications, for example, are oozing with creativity that can turn pictures into moving cannvases, complete with sound!  Social media sites are populated by information about how to unplug in order to find yourself and recharge from the cyberspace roar.
Other trends include new disposable media like Snapchat and crowdsourcing which is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people.
What is most amazing about these trends is that they all introduce new levels of partnering, of working together, to create community, and in the end, that’s what matters, isn’t it?
People, and that includes public relations professionals, also want to have fun.
To read the complete Holmes Report article, click here

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