Emoji + Your Public Relations Campaign
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| Emojione.com |
An emoji a small digital image or icon used
to express an idea, emotion, etc., in electronic communication. Think of the
Smiley Face that’s become so popular and you get the idea.
And,
according to a recent PR News Daily article, they are here to stay. So get used
to them.
For some
that will take a bit of time. After all, it’s not natural to use cartoonish
type figures and images to deliver news pitches.
Even so,
they are making their mark. Consider this:
More than
half of the text messages found on sites like Instagram use emojis as a way to
make a comment. These little characters are also being used as hashtags and can
be seen on billboards and other methods of communication.
In order to be effective, though, this
visual language has to be consistent and reliable. Or else its message won’t be
fully understand and that means it just won’t come through. It’s a bit like the
exclamation point punctuation. Used appropriately it serves to exclaim. When
overused it comes across as ‘yelling’ and who wants to be screamed at?
Here are some emoji resources to
check out:
- Emojipedia—List of emoji meanings
- EmojiOne—Dedicated to the open-source innovation and development of emoji
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