Why Press Releases?
They Still Matter
It appears that the debate about
whether or not press releases are still a viable public relations tool continues.
Some experts suggest that, in the face of fast-traveling social media and
entertaining multi-media (video, etc.) platforms and the endless stream of
email blasts that press releases are no longer necessary.
We don’t agree. While the form may
have changed (been spiffed up electronically with hyperlinks and more) they
still continue to be a ‘mini-story’ used to pitch the story you’d like media
personnel to report on.
With that in mind we want to share
with you 28 reasons to write a press release, according to Joan Stewart, The Publicity
Hound.
As simple as these may appear to be,
they are each a portal to a news that could have greater
implication; greater connection to an even larger, affiliated story.
But, of course, you’ve first got to
get the media’s attention.
We think you should also develop ‘larger
story’ angles for your news release… just in case.
Here’s the partial list:
1. Association with another organization
2. Anniversary
3. Annual report
4. Appearances at events
5. Appointment to a board or committee
6. Articles published by or about you
7. Awards you are receiving
8. Books you have written
9. Books you are mentioned in
10. Community classes you are
sponsoring
11. Company birthday
12. Contest you are sponsoring
13. Contributions to charities
14. Controversial topic, where you
stand
15. Death of major figure in your organization
16. Debates
17. Employee trips
18. Expanded facilities
19. Expanded hours
20. Ezine you are starting
21. Free classes
22. Free demonstrations
23. Free information at your website
24. Free offer
25. Free samples
26. Fund-raising kick-off
27. Fund-raising report
28. Fund-raising goal
The complete list of 89 Reasons To
Write A Press Release is available as a thank you when you subscribe to “The
Publicity Hound’s Tips of the Week” which can you do by clicking here.
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