When it comes to creativity strategies, it's okay to get quirky. In fact, we encourage it. Take an
example or two from our colleague, Heidi Richards Mooney who is a whiz at this. Mooney, editor and
publisher of WE, the online business and lifestyle magazine for women, also
compiles a list of quirky marketing ideas to help jump start promotional strategies.
Quirky Marketing Calendar Is now in its 11th edition.
Here are two of the 365+ ideas we enjoyed from an earlier
edition:
January
Coffee Gourmet Month. ~
What do Starbucks, Dunkin Donuts and McDonalds have in common? They have
millions of coffee lovers flocking to their stores every day to buy a cup o’
joe! What makes them so successful? Each
company has a niche of loyal customers who religiously purchase and drink their
brands. Why? They have made it an
experience the customer wanted, whether it be the surroundings, the ambiance,
the location, the speed of delivery or the cost, they have been able to find
the magic formula that keeps folks coming back. Study them and see if their
tactics can work in your company.
This same idea can be applied to bakeries and food
production companies. Be sure to promote your efforts in newsletters, email
blasts, social media, and online and traditional news outlets.
September
Be Kind to Editors and
Writers Be Kind to Editors and Writers Month ~ Now is a great time to write to
your favorite editors and writers and thank them for all they do – in fact, why
not write a letter to the editor? Who knows, your comments could end up in the
next issue. Talk about subtle marketing…In addition to letters to the editor,
here are eight more ways you can acknowledge be kind to editors and writers
this month: *Send them a card congratulating them on their special month.
*Email your favorite editors and writers and wish them a great day. *Comment on
a blog post she or he wrote (You’ll make their day). *Stop by their office and
drop off donuts, bagels or cookies. *Mention your favorite writers work in a
blog post. L*ike a story? Just Tweet it! Find your favorite writers and editors
on social media sites such as Facebook and LinkedIn and “follow” or “friend”
them.
Post Happy Be Kind to Editors and Writers Month to your website
and other social media platforms.
Some campaigns are external, meaning they are designed for
the outside world (clients/audience), and others are meant to be internal for
behind the scenes relationships with media, etc.
Get Visible
In all cases it's important to remember that the success of
any idea hinges on getting attention. Unusual, well-presented ideas can go a
long way towards that. To her credit, Mooney has also written more than a dozen
books, 40+ ebooks and hundreds of special reports for both her clients and
her company.
Way to go! To order a copy of Mooney’s latest edition, click here.
No comments:
Post a Comment